My pal MarocMama kidded me that I should do a post entitled "Matzo in May" after I bemoaned having so much matzo (and matzo meal) left over after Passover. Instead I am writing about the Streit’s matzo company this month and this post has nothing to do with my leftover matzos, Passover, or even Jewish cooking.
I’ve never been a brand loyalist when it comes to matzo and other Passover foods. I don’t keep kosher, so I don’t look at the religious certifications displayed by Streit’s and other companies producing kosher foods. Up until this year, I’ve bought matzo to eat and for matzo pudding, matzo meal for my Passover rolls, and other products such as matzo farfel (small broken up pieces of matzo that I use for pseudo-granola during Passover) from whichever company’s products I found at my local grocery.
But this year, after a rather random call to the Streit’s consumer number for help with a question, I made a special effort to reward that company with my business. I blogged about my experience with Streit’s and Rabbi Kirchner, but after Passover, I thought little about Streit’s or matzo, despite the 2 leftover boxes in my cupboard. Until last week.
Then I saw this: